5 Digital Printing Trends 2020 You Should Know

Since the advancement of the printing press, printing varied ad materials like business cards, flyers, and banners have been continuously accessible. All from businesses to political parties and NGOs have used printing services for their advertisement needs. A lot of changes have occurred across the world, but the attraction towards the printing industry has not come down.    

Technological advancements have brought disruptions in the printing industry, leading it to digital printing from the offset one and the use of IOTs and Blockchain. Before discussing the trends, have a look at some facts, as stated on LINCHPIN, a Digital Marketing firm:
  • The industry of digital printing services, including printing of ad materials, is growing at an average of 10% a year. 
  • This industry generates approximately $900 billion yearly revenue
  • Technological up-gradation has increased the profit earning 20 per cent in the last five years.   

Here are the top five trends for this year:  

More Security 

The requirement for cyber security has brought a boom in technological advancements, and the print industry is experiencing that demand.

The documents that come for the printing contain highly sensitive data that customers love to keep protected and safe. To cater to this need, the printing industry has to ensure patrons about the safety and security of the confidentiality of their documents sent to printing.  

Expansion Of On-Demand Printing 

Traditionally, printers were used to print one copy or a small number of print pieces. The time and labour costs engaged in the process of offset printing made printing in small quantity expensive. Besides, it was hard to provide the printed ad materials just after receiving the request. 

The use of digital printing technology made it easier to print the ad copies and increased efficiency, apart from the profit margin. Now, the printer can keep the data safe and print as a particular customer makes printing request. This year, on-demand printing is going to rise significantly. 

The Use Of The IOTs (Internet Of Things)

You are the part of the IOTs even you may not know it. The Internet of Things affects every business sector, which utilizes electronic devices and defined by products automatically by connecting to other products for convenience. This type of connection (printer-computer connection) is already in use. Now, the time is for the connection established to a printer with Smartphones and other devices. With this, customers will have better print accessibility and use-of-ease.    

Less design 

People are attracted to have clear and crisp printings. So, the providers of digital printing services need to focus more on designing to make friendlier to patrons. 

More Focus On Digitization

The digitization of work-flow has become a significant deal for the print industry. For the best example, you can take web-to-print technology, which permits users to store documents seamlessly after scanning the same. The digitization enables printers to have a faster process, from receiving printing requests to completion of the same. 

Conclusion 

For a decade, the printing industry has been in a transformation phase due to technological disruptions. This year the transformation will continue to make the printing industry more accessible to customers and beneficial for printers.  

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